Luke Breadon – MateWire

The project

Joining startup MateWire as a cofounder, I was the Creative Director responsible for all design aspects of the app. The premise of MateWire was that wherever you were in the world, you could log on to find and join activities of your choosing, making new friends based on your interests in the process. My involvement included branding MateWire, defining the user experience, wireframing and designing the app and marketing collateral.

Further notes

MateWire received a $20,000 investment from startup incubator Pushstart in 2012, and was also acquired by them in full in late 2013.