Luke Breadon – Hey Big Aki Creative Direction

The project

The brief was to develop concepts, art direct a shoot and produce an EP cover for Sydney indie-rock band Hey Big Aki. After presenting a range of creative concepts to the band, we liaised in the conceptualisation of the final form of the EP cover – an invisible gentleman standing alone in front of vintage wallpaper. I art directed and shot the cover, and designed the CD art and insert.

Further work

The design language used for the CD cover art was carried across into social posts on Facebook and Twitter and in printed collateral.