Luke Breadon – BRICTT Branding

The project

The brief was to start from scratch conceptualising brand identity concepts for new performing arts school Brighton Institute for Contemporary Theatre Training. From sketches, Pinterest boards, through to logo concepts and final designs, my logo was selected out of ten concepts presented. I subsequently produced branding guidelines, creatively directed a photo shoot, designed and coded email marketing templates, designed HTML5 display advertising banners and produced a suite of printed marketing material.

Further work

The brand identity I created has been used throughout digital, print and signage.