Luke Breadon – Bras N Things Social Competition

The project

As part of the marketing team dedicated to Bras N Things’ loyalty scheme, I designed this social media competition for use on the company’s Facebook page. The concept combined Bras N Things straightforward photographic style with a sportier edge, in line with the exercise theme of the campaign. The campaign had a two-pronged effect: it firstly engaged and grew the collective Facebook fanbase of Bras N Things whilst also being a fitting platform to advertise the company’s new active wear range.

Further work

This social competition was pitched on the back of another (wildly successful) social competition I designed called Bras N Things Runway. Runway was a “Next Top Model” style competition where a weekly top 10 were posted on the Facebook page for public vote. Each week’s winner was then sent to a Grand Finale where the winner would be given a year-long modelling contract with Bras N Things. Social engagement and audience base spiked massively as a result.