The project

The brief was to design a prospectus document for each of the seven international colleges that make up the British and Irish Modern Music Institute, which is Europe’s largest contemporary music college. My design solution tackled a broader problem of under-representing the diverse range of students that make up BIMM: whether that be musical disciplines, ethnicities or gender identities. I pitched prospectus covers which were tailored to user information provided by each student at the download stage, so if you were a female drummer, for example, the document you would receive would reflect you.

Further work

I adapted the design of this personalised digital PDF concept to corresponding campaign material including automated email marketing campaigns.