Luke Breadon – BIMM Birmingham Facebook Canvas

The project

The brief was to implement a Facebook Canvas campaign encouraging applications to a brand new music college, BIMM Birmingham. I wireframed the user experience, wrote and adapted copy and designed carousels, videos and graphics – putting it all together within the Canvas publishing tool.┬áThe output of Canvas is an in-app microsite seamlessly integrated into mobile news feeds.

Further work

The design language I created for this project carried across into corresponding Facebook advertising and email marketing campaigns.